Sales Training Guide
How to Position & Pitch Occlio
Internal training material for sales and partnership teams
For Internal Use Only
How to Position & Pitch Occlio
Internal training material for sales and partnership teams
Own employee wellbeing strategy. Feel the pressure of rising absence, turnover, and engagement scores. Often measured on these metrics.
Responsible for DSE compliance, MSK prevention, workplace risk assessments. Often legally accountable for employee health outcomes.
Looking for ways to enhance employee benefits package. Often comparing multiple wellness vendors.
Care about reducing healthcare costs, absence costs, turnover costs. Need hard ROI numbers.
In smaller companies, the CEO often makes wellness decisions directly. Care about culture, retention, and being a good employer.
Will be consulted on data security, SSO integration, compliance. Not decision makers but can block deals.
Large enough to have HR budget and real pain. Small enough for quick decisions. Often no existing solution or outgrown basic tools.
Bigger budgets, but longer sales cycles. May have existing solutions to replace. Need more enterprise features.
Enterprise deals. Longer cycles, procurement involved, but higher contract values. Need security certifications.
Large-scale deployments across regions. Multi-language support, centralised reporting, enterprise integrations.
Sickness absence up significantly since pandemic. Turnover costing thousands per leaver. Hard to attract talent.
"What's your current absence rate? How has it changed since 2020?"
Employees stressed, disengaged, burning out. HR hears about problems too late. No early warning system.
"How do you currently identify employees who are struggling before they go off sick?"
Back pain, neck pain, RSI from desk work. WFH has made ergonomics worse. Physio costs rising.
"What percentage of your absence is due to musculoskeletal issues?"
Isolation, poor home setups, blurred boundaries. Remote work isn't always what it's cracked up to be. Mental health suffers when people feel disconnected.
"How do you support employees working remotely? How do you know if they're struggling?"
No data on company wellbeing until someone goes off sick. Can't report to board. Flying blind.
"How do you report on employee wellbeing to leadership? What metrics do you track?"
DSE regulations, H&S requirements, ISO 45003, duty of care. Need evidence of proactive action.
"How confident are you that you're meeting your duty of care obligations?"
We don't just give employees an app - we help organisations build a proactive, preventative culture of wellbeing.
Everything employees and admins need for proactive wellbeing management:
✓ Daily check-ins (mood + physical)
✓ Pain journal with body mapping
✓ Burnout assessments & risk detection
✓ Exercise programs library
✓ DSE / desk assessments
✓ Training & resource library
✓ Quizzes & flashcards
✓ Streak tracking & gamification
✓ Admin dashboard & insights
✓ Company-wide analytics (anonymised)
Direct access to qualified physiotherapists via the platform for employees experiencing MSK issues.
✓ Video consultations with physios
✓ Personalised treatment plans
✓ Follow-up appointments
✓ Integration with pain journal data
✓ SOAP notes & progress tracking
For markets outside UK (Middle East, etc.), physio support is not included in core - offered as optional add-on only. Local practitioner networks still being established in these regions.
Pricing Strategy: Quote based on employee count. Offer pilot pricing for first 3 months. Volume discounts at 100+, 500+, 1000+ tiers.
"Occlio helps organisations build a culture of proactive wellbeing - not just hand employees another app. We combine physical and mental health tracking with early burnout detection, so you can identify and support people before they go off sick. It's about prevention over cure - shifting from reactive firefighting to a genuine culture of care, with real insights that drive action."
"Employee absence and turnover is costing UK businesses over £100 billion a year. Occlio helps you reduce those costs by catching wellbeing issues early - before they become expensive long-term absences. Our clients typically see reduced sick days, lower turnover, and better engagement scores. One platform, one cost, measurable results."
"Occlio gives you the DSE assessment tools and MSK tracking you need to meet your compliance obligations, plus evidence of proactive intervention. Employees can report pain, complete desk assessments, and access exercises - all tracked and reportable. It helps you demonstrate duty of care with actual data, not just policies."
| "We already have an EAP" | EAPs are reactive - people only use them when already in crisis. Average EAP utilisation is just 3-5%. Occlio is proactive - we help you identify people at risk BEFORE they need the EAP. We complement your EAP, not replace it. |
| "We don't have budget for this" | Consider the cost of NOT doing this. One long-term absence can cost £20k+. Replacing one employee costs £30k+. Even preventing a few cases pays for the platform many times over. What's your current absence rate costing you? |
| "Employees won't use it" | We've designed for engagement - daily check-ins take 10 seconds, streak gamification keeps people coming back, and the content is genuinely useful. Plus, admin dashboards show you engagement metrics so you can track adoption. |
| "What about data privacy?" | Individual data is completely private - admins only see anonymised, aggregated team trends. Employees control their own data. We're fully GDPR compliant. |
Demo Tip: Always tailor to their pain. If they mentioned MSK issues, lead with Pain Journal. If burnout is the concern, lead with assessments and risk dashboards.
| Competitor Type | Their Approach | Our Advantage |
|---|---|---|
| EAPs (Employee Assistance Programs) | Reactive counselling when employees reach crisis. Low utilisation (3-5%). No prevention. | We're proactive - identify risk before crisis. Complement EAP, don't replace. |
| Mental Health Apps (Headspace, Calm) | Consumer meditation apps. No workplace context, no admin insights, no MSK. | Built for workplace. Admin dashboards. Physical + mental. Burnout detection. |
| MSK Platforms (Kaia, Hinge Health) | Physical only. Often US-focused. No mental health integration. | Whole person - physical AND mental connected. UK/GCC focus. |
| Survey Tools (Culture Amp, Peakon) | Periodic surveys only. No daily engagement, no intervention tools. | Continuous data, not just snapshots. Actionable tools, not just measurement. |
| Point Solutions (multiple vendors) | Separate tools for each thing. No integration, multiple logins, scattered data. | All-in-one. Single platform, unified data, one vendor relationship. |
Wellness foundations
per user / month
Full platform + insights
per user / month
ISO 45003 toolkit
per user / month
Full solution + physio
per user / month
Custom for large orgs
contact us
For a limited period, new customers receive the Complete package at a special introductory rate. Contact us for details.
Provisional pricing - subject to change. All prices exclude VAT.
Proactive, preventative workplace wellness. Culture shift, not just tools.
From SMEs to global brands. Professional services, tech, healthcare, manufacturing.
HR Directors, People & Culture, H&S Managers, Benefits Managers.
Prevention over cure. We help organisations shift from reactive to proactive - building culture, not just providing tools.
For further info please email info@occlio.com